2 Getting Started
The Behavioral Demand Response Cloud Service uses digital communications and behavioral science messaging to encourage residential customers to reduce energy consumption during peak events.
Peak events are days in which the demand for energy exceeds a utility’s capacity to supply it. These days often occur during extreme cold or hot weather conditions, when the demand for energy is high.
To reduce energy use on these days, customers enrolled in the Behavioral Demand Response program receive a variety of resources designed to motivate them to be energy-efficient. These resources include pre-season welcome letter or email, pre- and post-event emails, and pre- and post-event voice and text messages when applicable.
The following components are available in this service: