Email Header Module

This module delivers high-level information to the customer, and introduces users to the TOU Coach emails.

Design

This image shows an example of the Header module followed by the available configuration options.

This image shows the header of the TOU Coach emails.

Configuration Options

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Image Number Configuration Option Input Value

Not Depicted

 

Subject Line

Specify the default email subject line to use. Oracle recommends using the default subject lines, as research has shown that they drive the most customer engagement.

Default: Hi [first name], your weekly Rate Coach email is here.

     

Required

Choose one of the following:

Use default subject line.

Use the following subject line:

1

Utility Logo

The RGB and CMYK versions of the utility logo as .ai files.

Example: UtilityCo_Logo_RGB.ai

Optional

Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide.

1

Utility URL

The utility logo can be configured to point to a specific URL.

Default: Do not use a URL.

Optional

Choose one of the following:

Do not use a URL.

Use the following URL:

2

Account Number Format

An example of how the customer account number is formatted on the email. In your example, indicate how many digits should be displayed. In the example, four digits are displayed.

Example: 12-34XX-XXX

Required

Provide the account number format in the Oracle Utilities Opower Platform Configuration Guide.

To see how this module fits into the overall user experience, see Design and Configuration: Time of Use Coach Emails.

User Experience Variations

This section describes user experience variations in the Header module:

Subject Line Variations

The default subject line for TOU Coach emails is, "Hi [first name], your weekly Rate Coach email is here." Depending on the type of email, and the content of the email, the following subject lines are also used:

  • On the introduction email, the subject line is, "Hi [first name], welcome to your Rate Coach- An email designed to save you money by avoiding high-cost times."
  • On emails containing the pre-transition TOU Seasonal Transition module, the subject line is, "Hi [first name], your weekly Rate Coach has an update coming [date]."
  • On emails containing the post-transition TOU Seasonal Transition module, the subject line is, "Hi [first name], your weekly Rate Coach is here with new peak details."

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