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Welcome Message Module

This module appears below the header and introduces customers to the program. This module is only included in the Introduction email, not in subsequent emails.

Design

This image shows an example of the Welcome Message module followed by the available configuration options.

This image shows the Welcome Message module of the TOU Coach emails.

Configuration Options

For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.

Image Number	Configuration Option	Input Value
1	Email Program Name The introduction paragraph of the Welcome Message module introduces the customer to the email program, and specifies the name of the email program. Default: Rate Coach.	Required Choose one of the following: Use the default name, Rate Coach. Use the following program name:
2	Rate Plan Details The second paragraph of the Welcome Message module provides details about the rate plan. Utility customers can configure the name of the rate plan and the date range that the plan is in effect. Both options are shown in bold in the following example paragraph: You’re currently on a summer rate plan that charges different prices throughout the day, and lasts from April 25-September 30. By using less electricity when it’s most expensive, others have saved on average $5 to $30 a month. Additionally, the sentence “By using less electricity when it’s most expensive, others have saved on average $5 to $30 a month” was shown to increase customer interest in the emails and to provide context for how much they could save if they change their behavior. The $5-$30 stated range was based on study findings. If these numbers do not match savings figures you expect for your territory, talk to your Service Delivery Manager about using different high and low numbers. We recommend using a range rather than a single value.	Required Use the following rate plan name: Use the following date range:

Image Number

Configuration Option

Input Value

Email Program Name

The introduction paragraph of the Welcome Message module introduces the customer to the email program, and specifies the name of the email program.

Default: Rate Coach.

Required

Choose one of the following:

Use the default name, Rate Coach.

Use the following program name:

Rate Plan Details

The second paragraph of the Welcome Message module provides details about the rate plan.

Utility customers can configure the name of the rate plan and the date range that the plan is in effect. Both options are shown in bold in the following example paragraph:

You’re currently on a summer rate plan that charges different prices throughout the day, and lasts from April 25-September 30. By using less electricity when it’s most expensive, others have saved on average $5 to $30 a month.

Additionally, the sentence “By using less electricity when it’s most expensive, others have saved on average $5 to $30 a month” was shown to increase customer interest in the emails and to provide context for how much they could save if they change their behavior. The $5-$30 stated range was based on study findings. If these numbers do not match savings figures you expect for your territory, talk to your Service Delivery Manager about using different high and low numbers. We recommend using a range rather than a single value.

Required

Use the following rate plan name:

Use the following date range:

To see how this module fits into the overall user experience, see Design and Configuration: Time of Use Coach Emails.