Season Transition Module
The Season Transition module notifies customers when their peak to off-peak price ratios or peak hours are changing. This module is sent one week before the transition date, and again one week after the transition date, along with the regular cadence of the TOU Coach emails. This module can be included in the Weekly Coach email or the Peak Usage Summary email, depending on the timing of the change.
Design
The following image shows an example of the pre-transition Season Transition module.
The following image shows an example of the post-transition Season Transition module.
Configuration Options
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Image Number | Configuration Option | Input Value |
|---|---|---|
|
Not Depicted |
Pre-Transition Module Placement When included in the Weekly Coach email, this module is placed above the Weekly Comparison module. When included in the Peak Usage Summary email, this module is placed above the Peak Usage Summary module. |
Required Choose one of the following: Use the default placement. Use the following placement: |
|
Not Depicted |
Pre-Transition Subject Line Specify the subject line for emails that include the pre-transition module. Default: Hi [first name], your weekly Rate Coach has an update coming [date]. |
Required Choose one of the following: Use the default subject line. Use the following subject line:
|
|
Not Depicted |
Post-Transition Module Placement When included in the Weekly Coach email, this module is placed just below the email header, and the Weekly Comparison module is intentionally hidden. When included in the Peak Usage Summary email, this module is placed just below the header, and the Peak Usage Summary and Hourly Usage modules are intentionally hidden. The emails are intentionally structured to focus on the transition details, and usage charts are hidden to reduce confusion and to accommodate transition days that might have occurred during the previous week. |
Required Choose one of the following: Use the default placement. Use the following placement: |
|
Not Depicted |
Post-Transition Subject Line Specify The subject line for emails that include the post-transition module. Default: Hi [first name], your weekly Rate Coach is here with new peak details.
|
Required Choose one of the following: Use the default subject line. Use the following subject line:
|
To see how this module fits into the overall user experience, see Design and Configuration: Time of Use Coach Emails.
User Experience Variations
This section discusses the user experience variations in the Season Transition module.
Peak Hours Change but Price Ratio Stays the Same
When only the peak hours are changing, and the rates are staying the same, several items in the pre-transition and post-transition modules vary.
Pre-transition variations:
- Header: The module header is, "Coming soon: changes to peak hours."
- Insight Statement: The insight statement is, "Starting [date], peak hours will change for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table does not include the price difference row.
Post-transition variations:
- Header: The module header is, "Here are the new peak hours."
- Insight Statement: "As of [date], peak hours have changed for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table does not include the price difference row.
Price Ratios Change but Peak Hours Stay the Same
When only the price ratios are changing, and the peak hours are staying the same, several items in the pre-transition and post-transition modules vary.
Pre-transition variations:
- Header: The module header is, "Coming soon: changes to peak pricing."
- Insight Statement: The insight statement is, "Starting [date], peak pricing will change for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table does not include the peak hours row.
Post-transition variations:
- Header: The module header is, "Here is the new peak pricing."
- Insight Statement: "As of [date], peak pricing has changed for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table does not include the peak hours row.
Peak and Partial-Peak Hours Change but Price Ratios Stay the Same
When only the peak and partial-peak hours are changing, and the price ratios are staying the same, several items in the pre-transition and post-transition modules vary.
Pre-transition variations:
- Header: The module header is, "Coming soon: changes to peak hours."
- Insight Statement: The insight statement is, "Starting [date], peak and partial-peak hours will change for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table includes a row for partial-peak hours, and does not include the price difference row.
Post-transition variations:
- Header: The module header is, "Here are the new peak hours."
- Insight Statement: "As of [date], peak and partial-peak hours have changed for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table includes a row for partial-peak hours, and does not include the price difference row.
Peak and Partial-Peak Hours and Price Ratios Change
When the peak and partial-peak hours are changing, and the price ratios are also changing, several items in the pre-transition and post-transition modules vary.
Pre-transition variations:
- Header: The module header is, "Coming soon: changes to peak hours and pricing."
- Insight Statement: The insight statement is, "Starting [date], peak and partial-peak hours will have new hours and pricing for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table includes a row for partial-peak hours.
Post-transition variations:
- Header: The module header is, "Here are the new peak hours and pricing."
- Insight Statement: "As of [date], peak and partial-peak hours have changed to new hours and pricing for the new season. To save more, try to avoid using high-energy use appliances during peak hours."
- Peak Details Table: The table includes a row for partial-peak hours.