The Big Picture of Leads
A lead is an instance of an initiative for a targeted customer. A lead may contain events or actions that are there to encourage a customer to participate in a program.
Refer to Maintaining Leads for more information about working with Leads.
- How Leads Are Created
- The Components of a Lead
- The Lifecycle of a Lead
- Advanced Analysis of Leads
- Lead Information Can Be Overridden
- Leads Are Highlighted As Alerts
- How and When Are Leads Activated
- How are Leads Completed
- How Are Leads Discarded
- Sign Up Options Can Be Overridden
- The Big Picture of Lead Events