Welcome Letter v3
The Pre-Season Welcome Letter is a one-time print communication designed to prepare customers for upcoming peak events and encourage energy-saving behavior. The communication explains what peak events are and informs customers about upcoming notifications so they know what to expect throughout their program experience. Content is included on both the front and back of the letter and may be tailored to either hot-weather or cold-weather events, depending on the season.
The front side focuses on program awareness, customer onboarding, and setting expectations before peak season begins. The following is an example of the front of the Welcome Letter for Peak Time Rebates:
- Utility Branding: Displays the utility logo prominently at the top of the letter for brand recognition and trust.
- Customer Information: Includes personalized mailing details such as the customer address and communication date.
- Seasonal Headline: Main introductory message tailored to the season and encouraging customers to prepare for upcoming peak events.
- Program Introduction Content: Explains what Peak Days are, why they occur, and how the program helps manage energy demand.
- Participation Overview: Describes how customers will receive notifications and participate during Peak Day events.
- Energy-Saving Guidance: Encourages simple behavior changes customers can take to reduce energy usage during events.
- Customer Support Information: Provides contact details and support hours for questions or opt-out requests.
- “Saving with Our Program is Easy” Section: High-level overview explaining the customer journey before, during, and after Peak Day events. Visual graphics supporting each participation step to improve readability and engagement.
- Before Step: Explains that customers will receive Peak Day notifications in advance by phone or email.
- During Step: Encourages customers to lower their electricity usage during Peak Day events using suggested actions.
- After Step: Explains that customers will receive follow-up information showing how much energy they saved.
- Page Turn: Callout directing customers to the reverse side of the letter for additional energy-saving tips.
- Footer Information: Includes utility website, phone number, email address, and internal communication reference details.
The back of the Welcome Letter provides customers with practical energy-saving recommendations to help them prepare for upcoming Peak Day events. The content focuses on simple home efficiency improvements and smart energy-management behaviors that can reduce electricity usage, increase comfort, and support participation in the Peak Time Rebates program. The following is an example of the back of the Welcome Letter for Peak Time Rebates:
- Energy-Savings Headline: Introductory message encouraging customers to prepare for Peak Days and reduce energy usage.
- Participation Reminder: Supporting text reinforcing that program participation is optional while emphasizing the impact of small energy-saving actions.
- Energy-Saving Tip Sections: Individual recommendation blocks providing practical ways customers can lower electricity usage. Each block includes:
- Tip Illustrations/Icons: Visual graphics accompanying each recommendation to improve readability and customer engagement.
- Tip Titles: Short, action-oriented headlines summarizing each energy-saving recommendation.
- Tip Descriptions: Educational explanations describing how each action can improve efficiency, comfort, and energy savings.
- Savings Callout: Closing message directing customers to the utility website for more energy-saving tips and rebate information.
- Footer Information: Utility contact information including website, phone number, and email address for customer support and program assistance.