Eloqua Integration Overview

Integrating Eloqua with WebCenter Sites provides marketers with the ability to converge the visitor's online experience with their marketing campaigns, as well as more effectively manage the visitor journey. The integration eliminates content duplication and streamlines content targeting across channels.

This is achieved through the following functionality enabled by the integration:

• Embedding WebCenter Sites content into Eloqua forms and landing pages. Drag-and-drop placement of existing WebCenter Sites content ensures consistency of the marketing message and a seamless visitor experience across channels. Specific content can be targeted at specific visitors or campaign contacts.

• Embedding Eloqua forms into WebCenter Sites pages. Drag-and-drop placement of Eloqua forms into WebCenter Sites pages eliminates the involvement of the site administrator or developer in the lead generation process.

Existing visitor segment and contact data can be automatically passed from Eloqua to WebCenter Sites for targeted content delivery.