Part VIII Enabling A/B Testing

The A/B Test component of WebCenter Sites enables marketers to further enrich the visitor data collected from the website. When you enable the A/B Test asset, marketers use the A/B Test feature to test design and content changes to web pages. This testing helps them determine which versions create more customer activity and interest.

Note:

Currently, we are making changes to the A/B testing feature. Earlier, A/B test functionality was provided through an integration with Google Analytics and to use the A/B test functionality, you had to register with Google for a Google Analytics account. This integration with Google Analytics was using Management APIs for experiment creation. You won’t be able to create experiments as these Management APIs are not available. For more information, see Content Experiments by Google Analytics.

Now, we will use Oracle Maxymiser client-side integration with WebCenter Sites to experiment with design and content variations on your website pages. For information, see Working with A/B Testing in Using Oracle WebCenter Sites.