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Retrieves a specific single (scalar) visitor attribute for the current visitor.



ATTRIBUTE (required)
Input parameter. Name of a visitor attribute or the name of an external scalar visitor data type; that is, a scalar value for visitor data stored in the Transact database.

VARNAME (required)
Input and output parameter. As input, name of a variable to create on output for this attribute with the value for this visitor attribute.


You can use this tag to display a personal message to the visitor based on this information.

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