The image shows an example of the Campaign Program dashboard. This dashboard
comprises these five panels:
- Frequent Buyers vs. Opting out Customers, a bar graph that compares the number
of frequent buyers to the number of those buyers who opted out of the loyalty
program.
- Frequent Buyers vs. Opt Out, which contains a map of the United States and
compared, state-by-state, the number of frequent buyers to the number of those
buyers who opted out of the loyalty program.
- Loyalty Customers vs. Opting Out Customers, which is a bar graph showing the
number of frequent buyers, by loyalty program, who have opted out of the
program.
- Email Percentage Split, a donut pie chart that shows the percentage of customers
for each loyalty program.
- Email Open Percentage - Narrative Description, which is a text description of
the data collected and the results of that data.