The image shows the Customer Profile dashboard. This dashboard is divided into five
panels that show:
- Overall Revenue by Year, which shows a bar graph indicating total revenue for
the most recent seven years and a line graph showing the number of new or
renewed loyalty customers over the same period.
- Age Bucket - Loyalty Customers, a donut pie chart that breaks down by age group
the percentage of loyalty customers.
- Marital Status - Loyalty Customers, a donut pie chart that breaks down by
marital status of loyalty customers.
- Store Trafficx vs. Online Traffic, a line graph that compares, for the most
recent year, store traffic against online traffic.
- Split by Age Group - Loyalty Customers, an array of donut pie charts, one for
each loyalty program:
- Cash Back Loyalty
- Coalition Loyalty
- Paid Loyalty
- Points Loyalty
- Tiered Loyalty
- The percentage of each age group (18-25, 25-35, 35-50, 50+) that belongs to the
respective loyalty program.