The image shows the business processes involved in using the Retail lakehouse to evaluate customers' behavior and sentiment toward various enticements of your loyalty program. It is divided into three components:
Business systems include:
Specifically, these systems are:

These systems use these structured, semi-structured, and unstructured data types.

The data collected by the business systems is passed to the Data Lakehouse on OCI, which is used for pervasive AI for automation, data prep, and prediction. It follows this cycle:
  1. Managed open source services pass data to the data warehouse.
  2. The data warehouse then passes the data to a data definition and discovery phase.
  3. From the discovery phase, data is directed in the an AI/machine learning phase.
  4. From the AI/ML phase, data travels through a data movement phase back to the managed open source services, where the cycle restarts.
Finally, data is consumed by desired business applications and processes:
These services handle these tasks:\