The image shows an example of the Store Traffic Conversion Rate dashboard. This dashboard is divided into these four panels:

• Loyalty Membership vs. Conversion Rate, which shows for the nine most recent fiscal quarters a bar graph displaying overall loyalty membership and a line graph indicating the loyalty conversion rate.
• Geo-Loyalty Membership vs. Conversion Rate, which shows a map of the United States with colored dots representing, state-by-state, both the overall loyalty membership vs. the loyalty conversion rate.
• What's My Conversion Rate, which compares, for the nine most recent fiscal quarters, the rate of store traffic to the number of new loyalty customers.
• Loyalty Program - Decline Reason, which displays a pie chart indicating, by percentage, the various reasons customers decline loyalty program participation.

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