Overview of Adaptive Intelligence

Adaptive intelligence uses a combination of machine learning models and decision-based analytics that help you prioritize leads and recommends what best actions to take on opportunities.

When salespeople work on leads, they see adaptive intelligence predictive lead scores that help them prioritize their leads better. When they view their opportunities, they get recommendations to increase their win rates. Salespeople can use these features to improve their productivity and close deals faster.

Before your salespeople can view opportunity recommendations and lead scores, you need to complete a few integration and configuration steps.

1. Create a user account for integration.

2. Import data from Oracle CX Sales.

3. Set up attributes and filters for opportunity win probability and lead scoring prediction.

4. Configure lead scores and recommended actions.