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Overview of Event Management

Oracle Sales and Marketing provides you with options for managing events such as product launches, training seminars, and trade shows. You can keep a record of the facilities you use for events, track the details on specific events you hold, register participants, and automatically send invitations, confirmations, and follow-up letters.

This section assumes that the event management function for your company is handled by an event administrator. The event administrator schedules the event and the facility; prepares initial mailings and follow-up letters; sets up automated evaluation scripts; and tracks attendance records and related statistics.

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