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Households are entities comprising individual consumers, or contacts, that are economically affiliated and who share common purchasing or service interests. The Households screen provides information on households and the relationships that contacts have with households.
Households are optional and are not required to effectively use Siebel Automotive; however, if your company plans to target marketing and sales campaigns to a demographic group of potential customers, then household information may be valuable to marketing, sales, and service managers.
Through the association of contacts with households, Siebel Automotive allows marketing and service managers to see vehicles, opportunities, and service requests associated with household members. Managers can also use Siebel Analytics to segment household data to target households that meet various demographic and purchasing trend criteria.
|Siebel Automotive Guide|