Siebel Consumer Goods Guide > Account Targeting >
Scenarios for Account Targeting
These scenarios are examples of processes performed by a system administrator, key account managers, retail managers, and sales representatives to create lists of target accounts. Your company may follow a different process according to its business needs. Topics include:
The first business scenario presented here illustrates how key account managers can create target lists for use by retail sales representatives. The second business scenario illustrates how retail sales representatives can create and use their own target lists.