This chapter describes how to create promotions at both corporate and account levels and how to simulate the outcome of a trade promotion. Topics include:

• About Trade Promotions
• Scenario for Setting Up and Carrying Out Trade Promotions
• Process of Managing Trade Promotions
• Creating Corporate Promotions
• Adding Promoted Categories to Corporate Promotions
• Adding Products to Promoted Categories
• Attaching Literature to Corporate Promotions
• Viewing Corporate Promotions (End User)
• Simulating Promotions for Promoted Products and Categories (End User)
• Viewing and Copying Lift Factors (End User)
• Creating Plans (End User)
• Creating Deals for Promotions (End User)
• Working with Promoted Categories (End User)
• Working with Promoted Products (End User)
• Working with Promotions (End User)
• About Configuring Trade Promotions