|Bookshelf Home | Contents | Index | PDF|
Brand managers create and maintain corporate promotions. For example, the brand manager of a new fruit-flavored beverage may wish to run a Summer Olympics promotion of the product. The brand manager creates a corporate promotion. The promotion provides information about the recommended method for running the promotion, start and end dates for the promotion, the objective for the promotion, and other details.
Key account managers review corporate promotions when creating promotions for their own accounts. Information included in corporate promotions, such as suggested tactics for promoting products, is useful to key account managers during the account promotion planning process.
This task is a step in Process of Managing Trade Promotions.
|Siebel Consumer Goods Guide|