Siebel Personalization Administration Guide > Targeting Content by Using Expressions >

Process of Content Targeting

Table 22 lists the four steps to content targeting.

Table 22.  Content Targeting Steps

Content tagging

Business managers tag content with attributes that describe for whom the content is most appropriate.

For example, a business manager might tag a company's products by industry focus or value classification.

User profiling

Users enter information about themselves for use in evaluating business rules. Each piece of information is called a profile attribute.

For example, a profile attribute could keep track of the industries in which a customer is interested.

For more information on profile attributes, see Managing User Profiles.

Business rules administration

Business managers create rules that govern which content is shown to which users.

These rules are written using an if-then syntax and allow business managers to make changes to the business logic during run time.

You can write rules to examine tagged content or the actions of users in the system.

Association with applets

Business rules are associated with Siebel applets at run time, and only the content matching the rules is shown to the appropriate user.

Siebel Personalization Administration Guide