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Intentions eAdvisor, Life Events eAdvisor, and Special Offers Applets

The Intentions eAdvisor, Life Events eAdvisor, and Special Offers applets include hyperlinks that invoke marketing campaign Web offers. When the customer clicks a hyperlink, the system checks to see whether the offer has a SmartScript associated with it and, if so, invokes the SmartScript. If there is no associated SmartScript, a Web offer template will be displayed. You are required to associate either a SmartScript or a Web offer template with a hyperlink in these applets.

Viewing a List of Web Offers

You can view a list of the Web offers in the standard, out-of-the-box application that can be invoked from these applets.

To view a list of Web offers

1. Navigate to the Campaign Administration > Campaigns screen.
2. In the Campaigns list, select the FINSeSales Promotions record.

   NOTE:  Marketing administrators at your company will use different names when they create campaign records.

3. Click the Offers view tab.

   This displays a list of offers (see Figure 4).

Figure 4. Offers List

The value in the Type field determines which of the three applets the offer appears in. Use the following applet descriptions to help decide where to place your Web offers:

• Intentions eAdvisor. Use this applet to help customers choose products that are relevant to changes they may be planning, such as retirement and relocation.
• Life Events eAdvisor. Use this applet to help customers to choose products that are relevant to major life events, such as having a baby, marriage, and graduation.
• Special Offers. Use this applet to display special offers.