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Scenario for Product Marketing


At the beginning of a release cycle, the Product Marketing group defines a set of release-defining features, requirements and enhancements for the products based on customer needs. After the detailed features list has been finalized and prioritized, Product Marketing enters the features into Release Manager as Feature records. If a feature is a complex one with multiple components, Product Marketing enters each component as a Feature record, and then designates the main feature as its parent feature.

After the features for a release have been entered, Product Marketing writes Marketing Requirement Documents (MRDs) and enters them into Release Manager. Product Marketing creates a new record for each MRD or logical group of MRDs. After the MRD records have been created, Product Marketing links the MRD document files to their respective MRD records as attachments. Finally, Product Marketing links the MRDs to the features they reference.

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