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Working with Character Sets for Email Marketing Servers


To change the character set used for outbound emails, add a parameter to the Email Marketing Server profile that is used for the outbound email campaign. The parameter you must add or change is Character Set, using a value from the right column of Table 28.

When the Communications Server processes an email request for a campaign, it identifies the character set and locale of the first offer, changes to that offer's character set and locale, and processes that offer and associated offers using that character set and locale.

To assign the character set for the Email Marketing Server configuration, perform the actions in the following list:

  1. Navigate to the Administration - Marketing screen > Servers view.
  2. Query for records of type Email Marketing Server.
  3. Select an email server and add a new parameter type with the name Charset.
  4. Set the parameter value to the value of the character set with which to send the email offer.

NOTE:  Make sure that your email templates use the same character set and encoding as the Marketing Server operating system uses.

Table 28 identifies the name of the character set used in an email campaign.

Table 28. Character Set Values Used in Email Campaigns
Encoding
Character Set Name
Also Known As
Vendor/Standard Body
Character Set Value (Unicode)

CP10004

Arabic

Macintosh Arabic

Microsoft / IBM

CP10004

CP1256

Arabic

Microsoft / IBM

CP1256

CP20420

Arabic

(With full-width Latin and punctuation)

Microsoft / IBM

CP20420

CP28596

Arabic

Arabic Alphabet (ISO)

Microsoft / IBM

CP28596

CP720

Arabic

Transparent ASMO

Microsoft / IBM

CP720

CP864

Arabic

Microsoft / IBM

CP864

ISO 8859-6

Arabic

ISOLatinArabic

International or National Standard

Arabic

CP708

Arabic

ASMO708

Microsoft / IBM

CP708

CP1257

Baltic

Microsoft / IBM

CP1257

CP28594

Baltic

Baltic Alphabet (ISO)

Microsoft / IBM

CP28594

CP775

Baltic

Microsoft / IBM

CP775

ISO 8859-4

Baltic

Latin4

International or National Standard

Latin4, ISO-8859-4

ISO 8859-13

Baltic

Latin7

International or National Standard

Latin7, ISO-8859-13

ISO 8859-14

Celtic

Latin8

International or National Standard

ISO-8859-14

CCSID 935

Chinese, Simplified

IBM

CCSID-935, CCSID935

EUC-CN

Chinese, Simplified

GB2312, EUC-SC

UNIX

GB2312

GB2312

Chinese, Simplified

EUC-CN, EUC-SC

International or National Standard

GB2312

HZ-GB-2312

Chinese, Simplified

HZ-GB-2312

International or National Standard

HZ, HZ-GB-2312

CP936

Chinese, Simplified

GBK

Microsoft / IBM

CP936, GBK

MacChinese Simplified

Chinese, Simplified

Macintosh

MacChinese Simplified

CCSID 937

Chinese, Traditional

IBM

CCSID-937, CCSID937

CNS-11643-1986

Chinese, Traditional

EUC-TW

International or National Standard

CNS-11643-1986

CNS-11643-1992

Chinese, Traditional

EUC-TW

International or National Standard

CNS-11643, CNS-11643-1992

EUC-TW

Chinese, Traditional

CNS-11643-1986, CNS-11643-1992

UNIX

CNS-11643, CNS-11643-1992

GB12345

Chinese, Traditional

International or National Standard

GB12345

Big5

Chinese, Traditional

International or National Standard

Big5

CP10002

Chinese, Traditional

Macintosh Traditional Chinese

Microsoft / IBM

CP10002

CP950

Chinese, Traditional

Microsoft / IBM

CP950

MacChineseTraditional

Chinese, Traditional

Macintosh

MacChineseTraditional

MacCroatian

Croatian

Macintosh

MacCroatian

CP10007

Cyrillic

Macintosh Cyrillic

Microsoft / IBM

CP10007

CP1251

Cyrillic

MS Windows Cyrillic (Slavic)

Microsoft / IBM

CP1251

CP20866

Cyrillic

Cyrillic Alphabet, KOI8-R

Microsoft / IBM

CP20866

CP20880

Cyrillic

(with full-width Latin and punctuation)

Microsoft / IBM

CP20880

CP21025

Cyrillic

(with full-width Latin and punctuation)

Microsoft / IBM

CP21025

CP21866

Cyrillic

Ukranian KOI8-RU

Microsoft / IBM

CP21866

CP28595

Cyrillic

Cyrillic Alphabet (ISO)

Microsoft / IBM

CP28595

CP855

Cyrillic

IBM Cyrillic

Microsoft / IBM

CP855

CP866

Cyrillic

MS DOS Russian

Microsoft / IBM

CP866

ISO 8859-5

Cyrillic

ISOLatinCyrillic

International or National Standard

ISOLatinCyrillic

MacCyrillic

Cyrillic

Macintosh

MacCyrillic

MacDevanagari

Devanagari

Macintosh

MacDevanagari

CP10006

Greek

Macintosh Greek 1

Microsoft / IBM

CP10006

CP1253

Greek

Microsoft / IBM

CP1253

CP20423

Greek

(with full-width Latin and punctuation)

Microsoft / IBM

CP20423

CP28597

Greek

Greek Alphabet (ISO)

Microsoft / IBM

CP28597

CP737

Greek

Microsoft / IBM

CP737

CP869

Greek

IBM Modern Greek

Microsoft / IBM

CP869

ISO 8859-7

Greek

ISOLatinGreek

International or National Standard

Greek

MacGreek

Greek

Macintosh

MacGreek

MacGujarati

Gujarati

Macintosh

MacGujarati

CP10010

Gurmukhi

Macintosh Gurmukhi

Microsoft / IBM

CP10010

MacGurmukhi

Gurmukhi

Macintosh

MacGurmukhi

CP10005

Hebrew

Macintosh Hebrew

Microsoft / IBM

CP10005

CP1255

Hebrew

Microsoft / IBM

CP1255

CP28598

Hebrew

Hebrew Alphabet (ISO)

Microsoft / IBM

CP28598

CP38598

Hebrew

ASCII + Hebrew and private use characters

Microsoft / IBM

CP38598

CP862

Hebrew

Microsoft / IBM

CP862

ISO 8859-8

Hebrew

ISOLatinHebrew

International or National Standard

Hebrew

CP10079

Icelandic

Macintosh Icelandic

Microsoft / IBM

CP10079

CP861

Icelandic

MS DOS Icelandic

Microsoft / IBM

CP861

MacIcelandic

Icelandic

Macintosh

MacIcelandic

CCSID 1027

Japanese

EBCDIK

Microsoft / IBM

CCSID-1027, CCSID1027

CCSID 290

Japanese

EBCDIK

Microsoft / IBM

CCSID-290, CCSID290

CCSID 930

Japanese

IBM

CCSID-930, CCSID930

CCSID 939

Japanese

IBM

CCSID-939, CCSID939

CCSID 942

Japanese

Microsoft / IBM

CCSID-942, CCSID942

CP10001

Japanese

Macintosh Japanese

Microsoft / IBM

CP10001

CP20290

Japanese

(full/half width Latin and halfwidth katakana)

Microsoft / IBM

CP20290

CP21027

Japanese

(half-width Latin, half-width katakana and private use)

Microsoft / IBM

CP21027

EUC-JP

Japanese

UNIX

EUC-JP, EUC-J

ISO-2022-JP

Japanese

International or National Standard

ISO-2022-JP

JIS_X_0201

Japanese

Half-WidthKatakana

International or National Standard

JIS_X_0201

JIS_X_0208

Japanese

International or National Standard

JIS_X_0208

MacJapanese

Japanese

Macintosh

MacJapanese

Shift-JISMS

Japanese

MS_Kanji, CP932

Microsoft / IBM

Shift-JIS, SJIS

Shift-JIS78

Japanese

Shift-JIS without MS/IBM extensions

UNIX/Macintosh

Shift-JIS78, SJIS78

CP10003

Korean

Macintosh Korean

Microsoft / IBM

CP10003

CP1361

Korean

Korean Johab (based on KSC 5861-1992)

Microsoft / IBM

CP1361

CP949

Korean

Microsoft / IBM

CP949

EUC-KR

Korean

KS_C_5861-1992

UNIX

EUC-KR, EUC-K

ISO-2022-KR

Korean

KS_C_5601-1987

International or National Standard

ISO-2022-KR

Johab

Korean

International or National Standard

Johab

KS_C_5601-1987

Korean

ISO-2022-KR

International or National Standard

ISO-2022-KR

KS_C_5861-1992

Korean

EUC-KR

International or National Standard

KS_C_5861-1992

MacKorean

Korean

Macintosh

MacKorean

CP10000

Latin

Macintosh Roman

Microsoft / IBM

CP10000

CP10029

Latin

Macintosh Latin2

Microsoft / IBM

CP10029

CP10082

Latin

(with mathematical symbols)

Microsoft / IBM

CP10082

CCSID 1047

Latin

EBCDIC (for IBM Open Systems platform)

Microsoft / IBM

CCSID1047

CP20261

Latin

(with private use characters)

Microsoft / IBM

CP20261

CP20269

Latin

Microsoft / IBM

CP20269

CP20273

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20273

CP20277

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20277

CP20278

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20278

CP20280

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20280

CP20284

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20284

CP20285

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20285

CP20297

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20297

CP20833

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20833

CP20871

Latin

(with full-width Latin and punctuation)

Microsoft / IBM

CP20871

CP28591

Latin

ASCII + Latin accented vowels

Microsoft / IBM

CP28591

CP28593

Latin

Latin 3 Alphabet (ISO)

Microsoft / IBM

CP28593

CP850

Latin

MS DOS Multilingual, MS-DOS Latin1

Microsoft / IBM

CP850

CP870

Latin

(with fullwidth punctuation)

Microsoft / IBM

CP870

ISO 8859-1

Latin

Latin1

International or National Standard

Latin1, ISO-8859-1

ISO 8859-15

Latin

Latin1 + Euro symbol and accented characters

International or National Standard

ISO-8859-15

ISO 8859-2

Latin

Latin2

International or National Standard

Latin2, ISO-8859-2

MacRoman

Latin

Macintosh

MacRoman

NextStep

Latin

Apple/Next

NextStep

Adobe-Standard-Encoding

Latin

(used in PS printers)

Other Corporate

Adobe-Standard-Encoding

CP863

Latin, Canadian French

MS DOS Canadian French

Microsoft / IBM

CP863

CP28592

Latin, Central European

Central European Alphabet (ISO)

Microsoft / IBM

CP28592

MacCentralEuropean

Latin, Central European

Macintosh

MacCentralEuropean

CP1250

Latin, Eastern Europe

Microsoft / IBM

CP1250

CP20905

Latin, Esperanto

(with full-width Latin and punctuation)

Microsoft / IBM

CP20905

CP860

Latin, Portuguese

MS DOS Portuguese

Microsoft / IBM

CP860

ISO 8859-3

Latin, Southeast European

Latin3

International or National Standard

Latin3, ISO-8859-3

ASCII

Latin, US English

US-ASCII, CP367

International or National Standard

ASCII

CP037

Latin, US English

EBCDIC

Microsoft / IBM

CP037

CP1026

Latin, US English

EBCDIC

Microsoft / IBM

CP1026

CP1252

Latin, US English

MS Windows Latin1 (ANSI)

Microsoft / IBM

CP1252

CP20105

Latin, US English

US ASCII

Microsoft / IBM

CP20105

CP437

Latin, US English

MS-DOS Latin US

Microsoft / IBM

CP437

CP500

Latin, US English

EBCDIC

Microsoft / IBM

CP500

CP875

Latin, US English

EBCDIC

Microsoft / IBM

CP875

CP10017

Malayalam

Macintosh Malayalam

Microsoft / IBM

CP10017

CP865

Nordic

MS DOS Nordic

Microsoft / IBM

CP865

ISO 8859-10

Nordic

Latin6

International or National Standard

Latin6, ISO-8859-10

MacRomanian

Romanian

Macintosh

MacRomanian

CP852

Slavic

MS DOS Slavic

Microsoft / IBM

CP852

Adobe-Symbol-Encoding

Symbol

(used in PS printers)

Adobe

Adobe-Symbol-Encoding

Adobe-Zapf-Dingbats-Encoding

Symbol

(used in PS printers)

Adobe

Adobe-Zapf-Dingbats-Encoding

CP10008

Symbol

Macintosh RSymbol (Right-left symbol)

Microsoft / IBM

CP10008

MacDingbats

Symbol

Macintosh

MacDingbats

MacSymbol

Symbol

Macintosh

MacSymbol

CP20838

Thai

(with full-width Latin and punctuation)

Microsoft / IBM

CP20838

CP874

Thai

IBMThai

Microsoft / IBM

CP874

ISO 8859-11 (draft)

Thai

ISOLatinThai

International or National Standard

Thai

MacThai

Thai

Macintosh

MacThai

CP10081

Turkish

Macintosh Turkish

Microsoft / IBM

CP10081

CP1254

Turkish

Microsoft / IBM

CP1254

CP28599

Turkish

Turkish (ISO)

Microsoft / IBM

CP28599

CP857

Turkish

IBM Turkish

Microsoft / IBM

CP857

ISO 8859-9

Turkish

Latin5

International or National Standard

Latin5, ISO-8859-9

MacTurkish

Turkish

Macintosh

MacTurkish

MacUkrainian

Ukranian

Macintosh

MacUkrainian

BMP

Unicode

Unicode

BMP, Unicode20:big-endian

Java

Unicode

Way of representing Unicode characters in ASCII

Sun

Java, Unicode20:BOM:Java, Unicode11:Java, Unicode11:BOM:Java

UCS2

Unicode

ISO-10646-UCS2, UTF16

Unicode

UCS2, Unicode, Unicode20:UCS2

Unicode Big-endian

Unicode

Unicode

big-endian, Unicode20:big-endian, Unicode11:big-endian, Unicode11:BOM:big-endian

Unicode Little-endian

Unicode

Unicode

little-endian, Unicode20:little-endian, Unicode11:little-endian, Unicode11:BOM:little-endian

Unicode11-UCS2

Unicode

Unicode

Unicode11-UCS2, Unicode11:UCS2, Unicode11:BOM:UCS2

Unicode11-UTF7

Unicode

Unicode

Unicode11-UTF7, Unicode11:UTF7, Unicode11:BOM:UTF7

Unicode11-UTF8

Unicode

Unicode

Unicode11-UTF8, Unicode11:UTF8, Unicode11:BOM:UTF8

UTF7

Unicode

Unicode

UTF7, Unicode20:BOM:UTF7

UTF8

Unicode

Unicode

UTF8, Unicode20:BOM:UTF8

UTF-EBCDIC

Unicode

Unicode

UTF8-EBCDIC, UTF-8-EBCDIC

CP1258

Vietnamese

Microsoft / IBM

CP1258

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