This chapter describes how to create offers and treatments to present content on product and services to current and potential customers as part of a campaign. It includes the following topics:

• About Creating and Using Offers and Treatments
• Creating, Modifying, and Associating Products with Offers
• About Creating and Editing Treatment Templates
• Creating Treatment Templates and Adding to the Template List
• About Email Treatments
• Previewing Treatments
• Personalization Items
• About Creating Conditional Content
• About Fax Treatments
• Web Treatments
• Creating Other Treatment Types
• Associating Literature with Treatments