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Defining Product Features

Products frequently share common features, such as size or data transfer rate. You can create a list of these product features and assign features to products.

Product features are different from product attributes:

• A product feature describes important characteristics of a product, particularly those that differentiate the product. For example, you sell a type of office chair that has aluminum construction. Your competitors sell the same office chair with steel construction. Aluminum construction is an important feature of the office chair because it differentiates the chair from your competitors. It is also a static feature and cannot be chosen by the customer. All of your customers who purchase this office chair get aluminum construction.
• A product attribute is a characteristic of a product that the customer can choose when purchasing the product. For example, the office chair fabric comes in one of three colors. Color is an attribute of the office chair because the user can choose the color at the time of purchase.

To define product features

• create the product features.
• associate the product features with products.

To create product features

1. Navigate to the Administration - Product screen, and then the Product Features view.
2. In the Product Features list, add a new record and complete the necessary fields. Some fields are described in the following table.

   Field	Comments
   Feature	Enter the name of the product feature.
   Product Line	Optionally, select a product line that is associated with this product feature.

   The system adds these features to the Features picklist, so you can assign them to individual products.

To assign a key feature to a product

1. Navigate to the Administration - Product screen, and then the Products view.
2. In the Products list, select the product to which you want to assign a key feature.
3. Click the Collateral view tab.
4. In the Collateral link bar, click Key Features.
5. In the Key Features list, add a new record and select the feature in the Features field.
6. Repeat Step 5 to add additional key features for the product.