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Siebel Personalization makes it possible to deliver a customized message to a large number of employees, customers, and channel partners across all channels. Driving personalization decisions from a business perspective is important, that is, to understand the business issues you are trying to address before implementing personalization.
Siebel Personalization lets you combine together your detailed understanding of your content and your users. Figure 2 illustrates that by using content and users you define content attributes and build the user profile. Both are used to create rules.
The key to implementing Siebel Personalization is to understand the target audience, whether customer, channel partner, or employee. When the target audience is identified, then the business imperative for that audience must be clearly defined.
Once a personalization system is in place, then the business manager and personalization administrator must develop an ongoing strategy to monitor and implement changes in business requirements as well as evaluate the effectiveness of the current personalization plan.
|Siebel Personalization Administration Guide|