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Siebel Marketing Guide > Campaign Load Mapping and Analytic Adapters >
About Marketing Integration Objects and Components
The Marketing application provides two integration objects, Marketing Contact and Marketing Person. For each campaign load mapping, you must select only one of these two integration objects described in the following list:
- Marketing Contact integration object. If any campaign contact names do not exist within the Siebel transactional database, you must use the Marketing Contact integration object. It provides the field mappings necessary to import new contacts and accounts. For more information, see Using the Marketing Contact Integration Object.
- Marketing Person integration object. If all your campaign contacts and prospects exist within the Siebel transactional database, then you can also use the Marketing Person integration object. Typically, this configuration occurs for installations that use the Siebel Data Warehouse populated from the Siebel transactional database and that do not introduce new customers into the Data Warehouse from other sources. In this configuration, you only need to provide a mapping of Contact and Prospect IDs between the data warehouse and Siebel transaction database to load the campaign, because the contact field information is already recorded. For more information, see Using the Marketing Person Integration Object.
You can see examples of contact key component mappings for sample customer hierarchies in Sample Mappings for Contact Key Components.
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Siebel Marketing Guide, Version 7.5, Rev. A Published: 18 April 2003 |