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Using the Marketing Contact Integration Object

The Marketing Contact integration object provides field mappings to typical contact- or account-related information from the external data sources.

The Marketing Contact integration object has seven integration components, as shown in Figure 2. These components are described in Table 4.

During campaign load, Integration component User Keys determine if a record already exists in the component for the given values and if the record is unique. The required fields are fields that cannot be a null value for the new record.

Figure 2. Marketing Contact Integration Components

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Table 4. Marketing Person Integration Component Description
Component
Comment
Account
Maps account information associated with the contact.
Account Address
Maps the account address.
Account Organization
Maps information about the account's organization.
Campaign Contact
Maps campaign history level information. This integration component is not exposed in the user interface as the mappings are system generated.
Contact
Maps contact-level information such as the contact's name, telephone number, email address, and so on.
Contact Address
Maps the contact's address information.
Contact Key
The Contact Key component matches each level in the customer hierarchy with the relevant fields in the external database.
For example, Key 1 might be the external Account ID, and Key 2, the external Contact ID. By including these keys in the Campaign Load Mapping, customer hierarchy keys are recorded in the Siebel Marketing Repository.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003