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Developing and Assigning Budgets for a Marketing Plan
Use the marketing plan to review and approve budgets for all the programs, campaigns, and events in your organization. The marketing plan provides three categories of values for managing marketing budgets: Assigned budget, forecast expenses, and revenues.
- Assigned Budget. The amount of money that has been approved for use on the tactics and activities within the marketing plan. The Assigned Budget value is typically input by a marketing executive with budget approval authority.
- Forecast Expenses and Revenues. -The total forecast expenses and revenues across subplans and tactics in the marketing plan. These values are automatically calculated using the values from fields shown in Table 66.
- Actual Expenses and Revenue. The total actual expenses and revenues across all subplans and tactics in the marketing plan. These values are automatically calculated using the values from fields shown in Table 67.
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Siebel Marketing Guide, Version 7.5, Rev. A Published: 18 April 2003 |