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Developing and Assigning Budgets for a Marketing Plan

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Use the marketing plan to review and approve budgets for all the programs, campaigns, and events in your organization. The marketing plan provides three categories of values for managing marketing budgets: Assigned budget, forecast expenses, and revenues.

Assigned Budget. The amount of money that has been approved for use on the tactics and activities within the marketing plan. The Assigned Budget value is typically input by a marketing executive with budget approval authority.
Forecast Expenses and Revenues. -The total forecast expenses and revenues across subplans and tactics in the marketing plan. These values are automatically calculated using the values from fields shown in Table 66.

Table 66. Forecast Expenses and Revenues Source Fields

Contributing Product Area	Where to find it
Marketing Plan - Subplans	Marketing Plans screen, Subplans view tab.
Program Plan Expenses	Programs screen, Expenses view tab.
Campaign Plan Forecasts	Campaigns screen, Forecast view tab.
Event Costs	Events screen, Cost view tab (estimated cost column).
Event Revenues	Events screen, Revenue view tab (estimated revenue column).

Actual Expenses and Revenue. The total actual expenses and revenues across all subplans and tactics in the marketing plan. These values are automatically calculated using the values from fields shown in Table 67.

Table 67. Actual Expenses and Revenue Source Fields

Contributing Product Area	Where to find it
Marketing Plan - Subplans	Marketing Plans screen, Subplans view tab.
Program Plan Expenses	Programs screen, Status view tab.
Campaign Plan Results	Campaigns screen, Results view tab.
Event Costs	Events screen, Cost view tab (actual cost column).
Event Revenues	Events screen, Revenue view tab (actual revenue column).

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