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Customer Metrics for Flexible Segmentation

As a marketer, you continually develop new segment criteria to target specific segments. Sometimes this information is maintained in the data warehouse, but, more often, it needs to be derived. Siebel Marketing allows you to define measures based on complex mathematical scores, ratios, and formulas that can be used to refine segment definition criteria. This provides much greater flexibility for the marketer, bypassing the typical scenario of requiring a database administrator to add new fields or otherwise modify the Siebel database itself. Defined segments can be used with multiple programs and campaigns.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003