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Direct External Data Access for Segmentation

Segments can be created based on data that resides in the Siebel eBusiness Applications suite or other external data sources—using existing relational data warehouse structures. Once a data dictionary describing external data sources has been defined, you can create segment definitions and link those segments to one or more campaigns. Customers sourced from external systems are automatically added as new contact records in the Siebel database, when they are included in campaigns.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003