Bookshelf v7.5: Profiles Overview

A profile stores information required to perform a business function. For example, a billing profile contains the information needed to invoice the customer for products and services.

Profile Types

Table 7. Account Profiles
Profile	Comments
Address Profile and MSAG Profile	Allows for validation of an address against a master street address guide (MSAG) data source or other external database.This helps provide an accurate address in the format needed for external applications, such as an Emergency 911 database. You can also use the MSAG Profile as an example for creating other profiles relevant to your company.
Billing Profile	Captures the bill run characteristics needed to invoice the customer for products and services. It is generally associated with a billing account. An account has one billing profile that can be used in multiple billing systems to produce a bill for the account.
Customer Profile	Contains information about an account when the customer is an organization rather than a residential account. Much of the profile information can be added automatically if your company imports this data into Siebel eCommunications from its billing software or customer information system.
Exemption Profile	Contains the specific information related to any subsidies and exemptions for which the customer may be eligible, tracks when a subsidy or exemption takes place, and records the receipt of supporting information.
Financial Profile	Contains information used to perform a credit check on the customer.
Fraud Profile	Contains information about the fraud status of an account. It allows end users to set fraud thresholds that, when exceeded, trigger a fraud alert.
Loyalty Profile	Contains information needed to predict customer churn, estimate debt risk, and identify upsell and cross-sell opportunities. When integrated with a third-party predictive modeling package, it displays scores generated by that software.
Site Profile	Contains detailed information about an account's location.
Statement Profile	Records billing statement preferences, including number of copies, media, and contact requesting the statement.

NOTE: The order management module no longer uses the Service Profile view. If you used the Service Profile view in the 6.x or earlier versions of Siebel eCommunications, you want to use the new MSAG Profile view instead.

Profile Roles and Responsibilities

Table 8 lists the employees who generally perform the procedures related to profiles.

Table 8. End-User Roles and Responsibilities
Position	Description
Customer Service Representative	Focuses on call center activities, primarily responding to customer inquiries and sales order requests Understands account hierarchies, including the required key information for a profile Creates profiles for new customers, modifies and adds profiles for existing customers
Sales Representative	Focuses on outside sales and customer relationship management Understands account hierarchies, including the required information for profiles Creates profiles for new customers, modifies and adds profiles for existing customers