Siebel Consumer Sector Guide > Trade Promotions >

About Promotions

There are three kinds of promotions: corporate promotions, discretionary promotions, and account promotions. Corporate promotions are company-wide promotions of a product or a brand in which accounts can participate. They are run for a specific time period and contain the objective of the promotion, suggested tactics, and other information. For example, a beverage company decides to promote a new product by running a corporate promotion with the recommended tactics of a temporary price reduction (TPR) and in-store displays.

Discretionary promotions are promotion templates that can serve as the basis of an account promotion. After a discretionary promotion has been created, it is saved as a template. Other key account managers can use templates of existing promotions when establishing promotions at their accounts.

Account promotions can be based on a corporate promotion or a discretionary promotion. A plan is a group of account promotions that depicts the aggregate results of account promotions, such as spending and volume.


 Siebel Consumer Sector Guide 
 Published: 18 April 2003