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Siebel ePharma Handheld Guide for Windows-Powered Devices > Using ePharma Handheld > Managing Contacts >

Viewing Prescription Data

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Using the Rx Data view, you can view prescription data to better target medical professionals. Data about physicians and prescribed drugs helps pharmaceutical companies define their market for better strategic business planning and national account management. Prescription data can be analyzed to measure market potential, target customers, align sales territories, and track market shifts.

To view prescription data

Navigate to the Contacts screen.
In the My Contacts list, select a contact.
From the Show drop-down list, select Rx Data.

The Rx data associated with the contact appears in the RX Data list.

In the list, review the prescription data on a market-by-market basis.

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