Siebel Marketing Guide > Campaign Load Mapping and Analytic Adapters > About Marketing Integration Objects and Components >

Mapping Rules for Integration Components (Marketing Person)


When creating a campaign load mapping using the Marketing Person integration object, use the following guidelines:

To create a campaign load mapping using the Marketing Person integration object

  1. From the application-level menu, choose View > Site Map > Marketing Administration > External Data Mapping.
  2. Map the data source table that contains Contact ID and Prospect ID. For the Siebel Data Warehouse, this table is W_PERSON_D.
  3. Click the Tables view tab and add two pseudo-fields to the table using the following information:
  4. Reference Name
    Expression
    Contact_ID
    Case when contact_type_i = `Contact' then integration_id else null end
    Prospect_ID
    Case when contact_type_i = `Prospect' then integration_id else null end

  5. From the Show drop-down list, select Measures.
  6. Click the List view tab and create list measures for the following:
    1. Contact_ID.
    2. Prospect_ID.
  7. Create a list measure for Customer or Integration ID in the Data Warehouse (this value will map to Key 1).
  8. In the Siebel Data Warehouse, this field is INTEGRATION_ID field in the W_PERSON_D table and should uniquely identify the contact or prospect in the external data source.

  9. From the Show drop-down list, select External Data Mapping and click the Campaign Load Mapping view tab.
  10. In the Campaign Load Mapping list, create a new record, selecting Marketing Person in the Integration Object field.
  11. In the Mappings list, create a new record.
    1. In the new record, select the Contact Key integration component and map the following fields:
    2. Integration Component Field
      Measure
      Contact Id
      Contact ID
      Key 1
      Integration ID
      Prospect Id
      Prospect ID

    3. As an optional step, if you selected the Allow Repeated Contacts check box, create another record in the mappings list for the Campaign Contact integration component and map the Account ID field.
  12. Create a new customer hierarchy with one targeting level, mapping the Integration ID field from the external table to the targeting level.
  13. For instructions, see procedures in Creating Customer Hierarchies.


 Siebel Marketing Guide 
 Published: 23 June 2003