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Using the Marketing Person Integration Object

Most deployments of the Siebel Marketing application use the Marketing Contact Integration Object for loading campaign data. Marketing Contact Integration Object is most commonly used because it supports inserting new contact and account names in the transaction database.

The Marketing Person integration object should be used only when all target contacts and prospects in the campaign already exist in the transaction database. The only mapping required is a mapping between the Row ID from the Contact and Prospect tables in the Siebel transaction database and the external data source, typically the Siebel Data Warehouse.

The Marketing Person integration object contains the two integration components described in Table 8.

Table 8.  Marketing Person Integration Component Description
Component
Comment
Campaign Contact
Identifies the Account ID for the contact (Optional)
Contact Key
Maps the Contact and Prospect IDs from the external data source (Required)


 Siebel Marketing Guide 
 Published: 23 June 2003