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Defining Filter and Segment Criteria

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Siebel Marketing provides two methods for creating segments and filters for marketing programs:

Filter and segment editors. For customers who do not use Siebel Analytics for segmentation. Filters and segments are constructed using the Filter views in the Marketing Administration screen and the Edit Segment view tab in the Segments screen.
Target Group Segmentation using dashboards and Siebel Answers requests. For customers using Siebel Analytics to develop Target Group segments, all filter criteria are built using the Analytics Web interface.

This chapter contains the following topics:

About Filters and Segments
Creating Filters and Defining Filter Criteria
About Segmentation Approaches
About Criteria-Based Segments
Building a Criteria-Based Segment
About Target Group Segmentation
Creating, Loading, and Refreshing a Target Group Segment

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