Siebel Marketing Guide > Defining Filter and Segment Criteria >

Creating, Loading, and Refreshing a Target Group Segment

A target group segment is any segment that is created from a Siebel Analytics report. You use Siebel Marketing and Siebel Analytics to create target group segments from an Analytics report.

To create a target group segment, you can use an existing Analytics report, customize an existing report, or create a new report. When you load a target group segment, the target group is created, the Analytics file is read, and data is loaded into the target group segment based on criteria in the Analytics report. To update the segment, you can refresh the target group segment list at any time. To create, load, and refresh a target group segment, perform the following tasks:


 Siebel Marketing Guide 
 Published: 23 June 2003