Bookshelf v7.5.3: Using Prospect Lists in Siebel Marketing

Siebel Marketing Guide > List Management > Creating and Managing Internal Lists >

Using Prospect Lists in Siebel Marketing

Siebel Marketing Server creates contact records from snapshot segments during campaign load. To load prospects, use the following options:

Use Siebel List Management to load prospect lists into the Siebel transactional database and assign them to campaigns in the programs flow view.

Responses can be associated with prospects but responses for prospects cannot be captured without promoting the record to a contact.

If you install Siebel Data Quality, you can eliminate duplicate names that exist in prospect lists.

NOTE: List Management lists cannot be used by Siebel Marketing to create target group segments.

Extend the Contacts table to flag prospect records.

Prospects from external data sources or from the W_CONTACT_DM table can be loaded into the Siebel transactional database to execute campaigns and to track responses.

To use this approach for Siebel List Management prospects, map directly to the Siebel database tables that hold prospect lists (S_CALL_LST, S_PRST_CONTACT, S_LIST_CON).

Prospects lists can be directly associated with a campaign in program flow view.

Table 74 describes how prospects can be supported for Marketing Server segmentation.

Table 74. Scenarios for Using Prospect Lists in Siebel Marketing
Scenario	Data Source	Integration Object	Comments
Campaign contains only contacts.	Siebel OLAP or Siebel OLTP	Marketing Contact	Fully supported. All contacts exist in Siebel database, so data is inserted only into S_CAMP_CON and S_DD_USER_KEY tables.
Campaign contains only contacts.	Non-Siebel database	Marketing Contact	Fully supported. New contacts and accounts (if mapped) are created in the Siebel transactional database.
Campaign contains only prospects.	Siebel OLAP or Siebel OLTP	Marketing Person	Fully supported. All prospects exist in Siebel database, so data is inserted only into S_CAMP_CON and S_DD_USER_KEY tables.
Campaign contains only prospects.	Non-Siebel database	Marketing Person	Needs on-site configuration. Need to create Marketing Prospects EAI integration component to create new prospect records.
Campaign contains contacts and prospects.	Siebel OLAP or Siebel OLTP	Marketing Person	Fully supported. All contacts and prospects exist in Siebel database, so data is inserted only into S_CAMP_CON and S_DD_USER_KEY tables.
Campaign contains contacts and prospects.	Non-Siebel database		Currently not supported.