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Sorting and Filtering By Scores Using Decision Broker
You can sort and filter offers based on real-time behavioral scores and customer profile information. The following topics show you how to set up personalization rules and Decision Manager to deliver real-time scores to Siebel eBusiness Applications.
- Sorting on Real-Time Behavioral Scores. If you want decision scores to be generated for offers that will be presented to a user, a decision must be associated with the offer and the Offer Score field must be included in the active sort specification.
- Filtering on Dynamically Calculated Data. You can establish personalization rules to filter offers based on customer profile information. Profile attributes can be dynamically calculated using Siebel Decision Manager (Analytics).
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Siebel Marketing Guide Published: 23 June 2003 |