What's New in Oracle Marketing Segmentation Guide, Version 10.1.3
Table 1 lists changes described in this version of the documentation to support release 10.1.3 of the software.
Table 1. New Product Features in Oracle Marketing Segmentation Guide, Version 10.1.3
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Oracle Marketing Segmentation Guide |
This guide was formerly part of Siebel Marketing Installation and Administration Guide, Version 8.0 and Siebel Marketing User Guide, Version 8.0. The Siebel Analytics platform has been renamed Oracle Business Intelligence Enterprise Edition (BI EE). If you are using a version of Siebel Analytics that is greater than version 7.8.x, you will find information about Siebel Analytics is referenced as Oracle Business Intelligence in the Oracle BI Enterprise Edition v10.1.3.x or higher documentation set. Siebel Analytics references have been changed in this guide. |
Release Considerations
In the Siebel Marketing 8.0 release, the Offer object model has been modified to distinguish between an Offer and a Treatment. An offer is a new parent object that represents a cross-channel proposition to your customers. Channel-specific objects such as email offer or phone offer from previous releases have been renamed as email treatment or telephone treatment. There are several upgrade considerations related to this change:
- The allocation of segments and segment trees to treatments has been moved from the program stage level to the campaign level. This allows you to target several lists or segments with multiple treatments in the same campaign. There are some upgrade considerations that are related to this enhancement:
- The relationship between segments and segment trees that were previously allocated is preserved. If you have established a relationship between a segment tree cell and a campaign, the segment tree is associated with the campaign during the upgrade process. The process then allocates the segment tree cells to the primary treatment for the campaign, so that allocations are preserved.
- A campaign is now treated as a direct child of a program. Stages can still be used to create a program flow, however the stage is now an optional attribute of a campaign, rather than the parent of the campaign.
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