Oracle® Marketing Segmentation Guide >

What's New in This Release


What's New in Oracle Marketing Segmentation Guide, Version 10.1.3.4

Table 1 lists changes described in this version of the documentation to support release 10.1.3.4 of the software.

Table 1. New Product Features in Oracle Marketing Segmentation Guide, Version 10.1.3.4
Topic
Description

SOAP Calls for Marketing

SOAP calls now support prompted segmentation and contact planning rules.

About Prompted Segmentation

New feature. This topic describes dynamic segmentation criteria for real-time and contextual event-driven marketing.

About Contact Planning Rules

New feature. This topic describes contact planning rules based on recency, frequency, volume, and channel constraints.

Oracle® Marketing Segmentation Guide Copyright © 2008, Oracle. All rights reserved.