Oracle® Marketing Segmentation Guide > Using Marketing Segments and Segment Trees > About the Segment Designer >

Segment Advanced Options


Table 12 shows the options available in the Advanced Options tab for a segment.

Table 12. Segment Advanced Options
Control Name
Description

Cache final segment result set for list output

When generating multiple lists based on the same segment, you can cache the final set of customers during the first list usage so that subsequent list uses can access those results for faster processing.

Always use most recent Saved Result Set

When you use the segment, the most recent result set determines the segment membership.

Default to cache criteria blocks for future jobs

Controls the default value of the check box named Cache this block for future Update Counts.

Campaign Load File format

The campaign load file format used for loading the members of the segment tree into each campaign.

The campaign load file format controls what information about the segment members is loaded into the campaign history in the Siebel Marketing transactional database. This information may include name, address, and email address.

When you first create a segment, the Campaign Load file format is set based on the default setting for the target level. You can select a different file format, if required. If you are not certain about the effect of changing the file format, contact your administrator.

For more information on list formats, see Designing Marketing List Formats.

List Preview File Format

The file that specified the format used for previewing lists.

For more information on list formats, see Designing Marketing List Formats.

Saved Result Set File Format

The file that specified the format used for saved results sets.

For more information on list formats, see Designing Marketing List Formats.

Segment Extension Attributes

For more information, see the topic Segment Extension Attributes.

Purge List Cache (button)

Clicking this button submits a job to purge the cache entries associated with pulling a list requalified by any of the target cells in this tree. You would click this button prior to pulling a list to make sure that the list contains the most recent customers in the target cell.

Segment Extension Attributes

Segment Extension Attributes are additional columns you add to a segment or a segment tree node. These attributes do not affect the segment counts. Instead, they are used to provide a means of storing additional data for each customer in a segment. This additional data can be used in list generation and in third party tools for further analysis. Your administrator creates the list of columns available for use as extension attributes.

Example: You add two extension attributes to a segment. One extension attribute is a column that contains the source of a new lead (trade show, internet web page visit, cold call) and the other column contains the product the lead is interested in. Based on the source and product information, you can track the resulting sales to see if lead source affects product sales.

To add an extension attribute

  1. In the Advanced Options tab, click Add Attribute.

    The Segment Extension Attributes window appears.

  2. Select an attribute.

    The new attribute appears in the Advanced Option tab's Segment Extension Attributes list.

  3. In the Value column, enter an alphanumeric value.
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