Siebel Automotive Guide > Managing Warranties > Implementing Recall Campaigns >
About Recall Campaigns
A recall campaign is a special alert by an OEM to notify and correct a known defect in the asset population that is marketed, distributed, and sold to the general public. The defect that triggers the recall campaign, typically stems from a problem that was not revealed or identified during factory testing. All assets that are affected must be identified. The OEM creates a list of the affected asset numbers to start the recall campaign.
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