Siebel Marketing includes support for a variety of Marketing Resource Management processes such as defining initiatives, planning and budgeting, expense tracking, managing calendars, and collateral planning. This chapter describes how to develop marketing plans, initiatives, and budgets. It includes the following topics:

• About Planning and Budgeting for Marketing
• About Marketing Initiatives
• Process of Creating Marketing Plans and Budget Requests
• About Developing and Tracking Budgets for Marketing Plans
• Using Loyalty Programs