Siebel Marketing User Guide > Planning and Budgeting for Marketing >
About Developing and Tracking Budgets for Marketing Plans
The Marketing Plans screen also shows summary financial information based on items associated with the plan. This topic explains the source for each of the financial fields on the Marketing Plan.
Use the Marketing Plan form to review the forecast and actual expenses for the campaigns, events and programs in your organization. The marketing plan provides the following categories of values for viewing financial information: