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Siebel Marketing User Guide > Planning and Budgeting for Marketing > About Developing and Tracking Budgets for Marketing Plans > Developing and Tracking Budgets for Marketing PlansYou can use marketing plans to develop budgets. As you implement tactics, you can track the financial status of the marketing plan. You can optionally use the Marketing Plan to track all the budget requests you have submitted to pay for the tactics in your plan. You do not have to use the Marketing Plan to submit budget requests for your tactics, but you might find it convenient to associate the budget requests here for easier tracking. This task is a step in Process of Creating Marketing Plans and Budget Requests. The following procedure shows how to allocate funds from a budget request to tactics. To allocate funds from a budget request to tactics
NOTE: You can also perform Step 4 and Step 5 directly on the Budget Requests screen. |
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