Siebel Marketing User Guide > Creating and Using Offers and Treatments >

About Creating and Using Offers and Treatments

An offer is a single proposition or message to a customer that provides an incentive to respond. Offers are associated with a campaign, and then presented to contacts and prospects when the campaign is launched. Offers can be reused in many campaigns, but the campaign is a one-time instance of the offer presented to a customer at a certain point in time.

A single offer can have multiple treatments, with each treatment delivering the offer by means of a specific channel and campaign. A treatment is a channel-specific instance of an offer. You create a treatment for every channel, such as email or direct mail, through which you want to deliver the offer.

Offers associated with campaigns are created using the Offers screen. Typically each campaign has a single offer, but you can associate multiple treatments with that offer. For example, a single campaign can have an associated offer that has email and Web treatments.

Using the Offers views and Treatments views, you can create, edit, and preview reusable offers with multiple channel-specific treatments, which can be associated with your campaigns.

In addition, you can design personalized HTML and text templates for email treatments. You can create email treatments containing conditional content that is based on contact and prospect attributes. Additionally, email treatments can contain embedded links to items such as Web treatments and Web surveys, so the marketer can assess and capture campaign responses. Web treatments can contain embedded links to Web surveys, events, trackable URLs, downloads, and response forms.