This chapter describes how to create offers and treatments to present content on product and services to current and potential customers as part of a campaign. It includes the following topics:

• About Creating and Using Offers and Treatments
• Process of Creating and Modifying Offers
• About Creating and Editing Treatment Templates
• Process of Creating and Editing Treatment Templates
• About Email Treatments
• Process of Working with Email Treatments
• About Using Personalization Categories When Editing Treatments
• About Creating Conditional Content in Treatments
• Previewing Treatments
• About Fax Treatments
• Process of Working with Fax Treatments
• Web Treatments
• Creating Other Treatment Types
• Associating Literature with Treatments
• Implementing Test and Control Groups for Treatments