Siebel Marketing User Guide > Setting Up and Using Web Marketing > Customization of the Web Marketing User Interface >
Web Marketing Web Survey View
When the Web site visitor clicks an embedded URL for a Web survey in an email or Web offer, a survey wizard appears that navigates the visitor through a series of questions about the product. Survey results can be stored and then analyzed and used for future marketing activities. For information on Web surveys, see About Web Surveys and Landing Sites.